{"id":239,"date":"2025-12-23T15:51:10","date_gmt":"2025-12-23T15:51:10","guid":{"rendered":"https:\/\/solaris-lab.com\/index.php\/our-story\/"},"modified":"2026-02-28T00:13:19","modified_gmt":"2026-02-28T00:13:19","slug":"our-story","status":"publish","type":"page","link":"https:\/\/solaris-lab.com\/index.php\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Solaris lab<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Our Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We are a designer and an engineer who met in 2023 while completing a master\u2019s degree at Universidad de San Andr\u00e9s in Buenos Aires. What began as a friendship gradually turned into collaboration, first through personal projects and later through shared work.<\/p>

At the time, one of us was leading creative direction for a growing e-commerce business, while the other focused on project management, operations, and the technical infrastructure behind digital initiatives.\u00a0<\/p>

That complementarity became the foundation of our partnership, bringing together design, engineering, and digital marketing into a single perspective on how brands grow. In 2025, we formalized that collaboration by founding our own consultancy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CO-FOUNDER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Camilo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Head Of Digital Transformation<\/strong><\/p>

Industrial Engineer specialized in Digital Transformation (ITBA), focused on turning complex business challenges into practical, scalable digital solutions.<\/p>

Before co-founding Solaris Lab, he led e-commerce launches across Latin America and the U.S. for major global brands\u2014including H&M\u2014overseeing technical implementation, cross-functional coordination, and go-to-market execution.<\/p>

At Solaris Lab, he leads the technical direction of every project. With a strong background in product management, agile methodologies, and customer experience, his role is to transform strategy into systems: digital infrastructure, process design, automation, CRM implementation, B2B and B2C sales pipelines, platform selection, analytics, and the operational integration between marketing, sales, and product.<\/p>

In short, he builds the backbone that allows brands to grow with clarity, scale with consistency, and stay aligned over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

Let’s connect on LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CO-FOUNDER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Ailu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Creative Director<\/strong><\/p>

With over a decade shaping brand expression across visual and audiovisual formats, she has worked as a creative and art director for brands such as MTV, Paramount, Coca-Cola, and Microsoft\u2014developing campaigns and concepts that defined how those brands communicated and showed up in culture.<\/p>

Her education blends aesthetics with strategy: a degree in Image and Sound Design from the University of Buenos Aires, a master\u2019s in Typography from Elisava in Barcelona, and multiple post-degree specializations in Branding across Universidad Austral, UBA, and UdeSA.\u00a0<\/p>

At Solaris Lab, she leads creative direction and brand strategy\u2014setting the strategic path for each brand and translating it into visual identity, design systems, writing, and campaign concepts. She bridges creativity and business, ensuring the brand\u2019s vision is not only well-designed, but positioned to drive growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

Let’s connect on LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Team<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Depending on the needs of each project, we assemble the right combination of talent and strategic partners\u2014bringing together practitioners who lead their disciplines to ensure every initiative is executed with depth, precision, and measurable impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Solaris lab Our Story We are a designer and an engineer who met in 2023 while completing a master\u2019s degree at Universidad de San Andr\u00e9s in Buenos Aires. What began as a friendship gradually turned into collaboration, first through personal projects and later through shared work. At the time, one of us was leading creative […]<\/p>\n","protected":false},"author":1,"featured_media":243,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-239","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":73,"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/239\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/239\/revisions\/943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"https:\/\/solaris-lab.com\/index.php\/wp-json\/wp\/v2\/media?parent=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}